Rowan's "The Organic Cotton Collection" sees the introduction of the first brochure under the new Purelife label. The 100% organic cotton is a lovely soft yarn which is naturally dyed into 8 stunning delicate shades.

Organically grown in India and naturally dyed in Italy, the yarn is fully certified by Swiss company Biore and each ball is traceable back to the farming community in India through the batch number via Rowan's website. Dyed completely chemical free and grown without the use of chemical pesticides and fertilizers, this yarn keeps the environment pure and life is good for the farmers that produce it.

The collection features 18 beautiful easy to wear designs by Marie Wallin including 10 for women, 4 for men and 4 for girls. Purelife Organic Cotton Naturally Dyed knits to a standard DK tension.